About Me

After almost 25 years of passionate brand development, I have come across an industry that is unlike any other. Neither the electronics, automotive, finance, nor the wide-ranging lifestyle industries are as challenging as the hotly contested real estate market on a small island called Mallorca.
On 3,640 km², about 2,000 real estate agents fight for the favour of property sellers as well as buyers.
Compare this with 2,000 ice cream sellers in a small village in Alaska. 🙂
Now that’s a challenge! Let’s tackle it.

Knowledge: Strategic Communication - Branding - Corporate Identity - Corporate Real Estate - Advertising - Guerilla Marketing - Social Media Marketing - Employer Branding - Marketing - Brand Development - Business Development.